RFM analysis is a technique for segmenting the consumers based on the time of their last purchase, their purchase frequency, and how much they have spent. It has the following views:

1. Customer Segmentation Dashboard gives the Cohorts identified through the analysis.

2. Categorical Customer Segmentation Report provides details of categories.

3. Customer Segmentation Plot shows the distribution of customer cohorts.

4. Geographical Customer Segmentation dashboard tells about how customer segments are scattered geographically.

View live demo: https://www.neenopal.com/RFM-analysis.html